The Women’s Advocacy Training Project is back!

The Women’s Advocacy Training Project is a series of workshops focusing on the fundamental skills for effective advocacy. Whether you are looking to make changes in your neighborhood, get a new law passed, or anything in between, the WATP is an opportunity to build your advocacy toolkit.

The Women’s Advocacy Training Project works to fill the need for comprehensive advocacy education in the community and create an empowered network of people who can build coalitions and support each other’s advocacy.

No previous advocacy experience needed!

As of right now, the 2022 Women’s Advocacy Training Project sessions will be held virtually on Zoom.

If you complete every session of the 2021 Women’s Advocacy Training Project, you will receive a certificate of course completion from NCJW NY.  

$15 per session or $50 for all sessions

If cost is a barrier for you in attending this event, please email Aviva Zadoff at


All sessions take place from 5:30 PM – 7:30 PM

PREVIOUS SESSION – NY Government 101 – December 14th, 2021

Before engaging in any type of advocacy work, it is important to know who has power. This workshop will provide an overview of how the NY state and city governments work to give a participants a better understanding of how decisions get made and who is in charge of what.

Guest Speaker: Danielle Castaldi-Micca, Vice President, Political and Government Affairs at the National Institute for Reproductive Health.

PREVIOUS SESSION – Fundraising for Advocacy – January 11th, 2022

It can be hard to ask for money, particularly for women. This workshop will teach skills to learn how to make an ask for an advocacy effort.

Guest Speaker: Francesca Capodilupo of the Yale Campaign School

PREVIOUS SESSION – Lobbying – February 10th, 2022

Lobbying is an essential part of creating change, speaking directly to decision makers. Learn how to plan and execute a successful lobby visit

Guest Speaker: Aviva Zadoff, Director of Advocacy and Engagement at NCJW NY

Communicating for Change – March 8th, 2022

Sarah Garfinkel, senior director, and Samantha Kupferman, partner, of West End Strategy Team, will be joining us from Washington for an interactive conversation on developing communications strategies to advocate for the issues that matter the most. We’ll discuss how to fine-tune goals and target audiences, craft effective narratives, and executive effective tactics. WEST is a full-service communications firm that works with clients to create meaningful change, and has been a longtime partner to NCJW.

Guest Speakers: Sarah Garfinkel and Samantha Kupferman

Media Strategies For Advocacy – April  27, 2022 

Presenter: Carrie Mumah, Senior Director of Communications, Marketing + Brand Strategy, Planned Parenthood of Greater New York
Topics will Include: Media Strategy, Talking to Media, Social Media, Using Inclusive Language


If you have any questions, contact Aviva Zadoff, Director of Advocacy and Volunteer Engagement at: or 646-884-9466.

Project is in partnership with