The Women’s Advocacy Training Project is back!

The Women’s Advocacy Training Project is a series of workshops focusing on the fundamental skills for effective advocacy. Whether you are looking to make changes in your neighborhood, get a new law passed, or anything in between, the WATP is an opportunity to build your advocacy toolkit.

The Women’s Advocacy Training Project works to fill the need for comprehensive advocacy education in the community and create an empowered network of people who can build coalitions and support each other’s advocacy.

No previous advocacy experience needed!

We will operate in a “hybrid” model, meaning you can choose to participate either virtually on Zoom, or in-person. If you choose to participate virtually, you will be emailed information about how to access the Zoom links for the sessions you’re attending. If you choose to participate in-person, the sessions will be held at NCJW NY Council House, at 241 West 72nd Street, New York, NY 10023.

All in-person attendees must provide proof of vaccination at your first session. Capacity will be limited and seating will be distanced. All attendees must be masked, except when eating or drinking.

If you complete every session of the 2021 Women’s Advocacy Training Project, you will receive a certificate of course completion from NCJW NY.  

$15 per session or $50 for all sessions

If cost is a barrier for you in attending this event, please email Aviva Zadoff at


All sessions take place from 5:30 PM – 7:30 PM

NY Government 101 – December 14th, 2021

Before engaging in any type of advocacy work, it is important to know who has power. This workshop will provide an overview of how the NY state and city governments work to give a participants a better understanding of how decisions get made and who is in charge of what.

Guest Speaker: Danielle Castaldi-Micca, Vice President, Political and Government Affairs at the National Institute for Reproductive Health.

Fundraising for Advocacy – January 11th, 2022

It can be hard to ask for money, particularly for women. This workshop will teach skills to learn how to make an ask for an advocacy effort.

Guest Speaker: Francesca Capodilupo of the Yale Campaign School

Lobbying – February 10th, 2022

Lobbying is an essential part of creating change, speaking directly to decision makers. Learn how to plan and execute a successful lobby visit

Guest Speaker: Aviva Zadoff, Director of Advocacy and Engagement at NCJW NY

Messaging – March 8th, 2022

Crafting your message is key to successful advocacy. Learn how to take complicated policy and distill it down to a catchy message that can gather attention and excitement.

Guest Speaker: West End Strategies

Social Media For Advocacy – April  2022 (Exact Date TBA) 

Social  Media is an important communication tool and can be used

to create attention and momentum for an advocacy movement. Gain skills on how to create a successful social media campaign for an advocacy issue.


If you have any questions, contact Aviva Zadoff, Director of Advocacy and Volunteer Engagement at: or 646-884-9466.

Project is in partnership with